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WHO WE ARE
The Advisor Authority is the brainchild of Barron’s Top 100 Advisor, Erin Botsford. In her 31-year career as a financial advisor, she overcame the
struggles all advisors go through – stagnant growth, bad marketing, a poor closing ratio, and feeling like she was reinventing the wheel with each new client.
Realizing her ideal clients needed more than a money manager, her approach and mindset had to change. Over the next 2 decades, she studied the issues her ideal high net-worth clients faced, and the solutions they needed to protect their wealth and lifestyles, and built a wildly successful practice by exposing blind spots, addressing the risk side of the balance sheet, and elevating her practice above her competitors.
After selling her business in 2017, her new creative team came in and distilled all her best practices, insights, tools, and techniques into what is now the Elite Advisor Success System™. We offer the most comprehensive business-growth training for financial advisors at any level across North America.
Our Difference
We’re not generalist coaching. We’re built for elite advisors who want to scale past $1 million in production.
The Advisor Authority delivers a proven system from a Barron’s Top 100 Advisor who built and sold a nine-figure firm. Everything we teach is based on real results, not theory.
You get step-by-step processes to attract high-net-worth clients, close more business, build a team, and scale fast—without guessing or starting from scratch.
This is business training for advisors who are done playing small.

What We Believe
Extraordinary is Achievable
An extraordinary practice is possible for any advisor with the right skills, tools, and support.
Purpose Beats Passion
Focus on your purpose in the lives of your clients and your impact on the world.
Never Work for Free
Your expertise has value and its impact should not be discounted or given away.
We Rise to Challenges
Extraordinary advisors embrace new ideas, face challenges head-on, and rise.
Latest Articles
The Power of Mindset: How a Growth-Oriented Perspective Can Transform Your Business
Breaking Through Growth Barriers: Proven Strategies to Scale Beyond $800k in Production
Extraordinary Is Achievable
An extraordinary practice isn’t reserved for a select few. With the right skills, tools, and support, any advisor can
build a business that stands out, scales fast, and delivers lasting success.
